Books, Merchandise & Resources
Financial literacy that starts young, and a lifestyle brand built around CountUp Everyday.
A foundation for a children’s financial-literacy lifestyle.
Most people learn about money by making expensive mistakes with it. CountUp Kid’s Presents: Caira’s Adventures exists to change where that education starts — at the kitchen table, in language a child actually understands.
Written by Corey & Caira Troupe — a father-and-daughter team. Caira isn’t just the title character; she’s a co-author.
What the series teaches
Seven lessons, told as an adventure.
Each idea is wrapped in a story a child will actually sit through — and remember.
Budgeting
Deciding where money goes before it disappears.
Saving
Why keeping some back is its own kind of win.
Investing
Money that works while you sleep, explained simply.
Delayed Gratification
The habit most tied to long-term outcomes.
Teamwork
Building with people instead of against them.
Goal Setting
Turning “one day” into a plan with steps.
Family Money Talks
Making money a normal kitchen-table conversation.
Most people learn about money by making expensive mistakes with it. This book changes where that education starts.
Bring financial literacy to your school or organization.
The Caira’s Adventures school program brings these lessons directly into classrooms and community groups.