Built by Adversity. Driven by Purpose. Committed to Legacy.
InsuranceRetirementFinancial Education
Corey “Tru” Troupe helps individuals and families build, protect, and preserve their wealth through financial education, life insurance, retirement planning, entrepreneurship, and the CountUp Everyday Lifestyle.
Helping families build, protect, and preserve wealth — through education, insurance, and the CountUp Everyday Lifestyle.
Where would you like to start?
Everyone arrives here for a different reason. Pick the one closest to yours.
Protect My Family
Life insurance built around your family’s real needs — income replacement, mortgage protection, and living benefits.
Explore protection → 02Prepare for Retirement
Annuities, rollover education, and income strategies designed to hold up through retirement — not just to it.
Explore retirement → 03Join the Insurance Team
Licensing support, mentorship, and a leadership path for licensed and aspiring agents.
See the opportunity → 04Shop Books & Merchandise
Caira’s Adventures children’s financial literacy books and CUE Lifestyle Apparel.
Visit the shop → 05Explore Think CUE
Trading education, fitness, accountability, and personal development — built on discipline, not shortcuts.
Explore Think CUE → 06Book Tru to Speak
Financial literacy and legacy-building talks for schools, churches, nonprofits, and businesses.
Book an event → 07Grow Your Brand
Custom printing, apparel, and branded materials through Tru Lou Customz.
Bring your brand to life → 08Book a Clarity & Strategy Session
30 focused minutes on Zoom for $50: one question on business, branding, mindset, getting started in insurance, or basic trading.
See all booking options →Protection and planning built around your life.
Personalized reviews and solutions for families, federal employees, and business owners — no cookie-cutter policies.
Life Insurance & Family Protection
Term, whole life, indexed universal life, final expense, mortgage protection, and living benefits.
How each one works →Retirement & Annuity Solutions
Fixed indexed annuities, retirement-income strategies, and 401(k), 403(b) or TSP rollover education.
Plan for income →Federal Employee Benefits
FEGLI, FERS, and TSP education with personalized reviews and supplemental protection options.
Review my benefits →
I’ve been the family without a plan. That’s why I build them now.
Corey lost everything twice — once to a market, once to a storm. Both times he rebuilt. That experience is why every policy starts with a conversation about your life, not a pitch about a product.
What clients are saying.
Thank you so much for all your help today. I have been looking for life insurance for 3 years I am so glad my mom referred me to you! Your knowledge and professionalism made it easy for me to get life insurance in no time and very affordable I might add.
Mr Corey Troupe was my agent, professional. I’m very satisfied in the decision making of the life insurance purchased with him. His knowledge, and understanding of insurance, companies, coverage, rates outstanding.
The agent Corey Troupe was caring and handled everything professional. I hung up the phone feeling so relieved.
Licensing information is provided for consumer verification. License status may be confirmed through the applicable state Department of Insurance. Product availability and carrier appointments vary by state.
Bring Tru to your school, church, or organization.
Corey speaks on financial literacy, legacy-building, and turning adversity into opportunity — for schools, nonprofits, churches, businesses, conferences, and podcasts.
Build a career protecting families.
For licensed and aspiring agents who want structure, mentorship, and a real leadership path — full-time or part-time.
- Licensing support for new agents
- Direct mentorship from Corey
- Product, carrier, and underwriting training
- Full-time or part-time paths
- A leadership path for team builders
Insurance sales is commission-based. Income and results are not guaranteed.
Join the CountUp Weekly
Protection.Money.Business.Mindset.
One practical lesson every week to help you CountUp.
Ready to take the next step?
Insurance and retirement consultations and speaking discovery calls are complimentary, with no obligation. Strategy sessions and trading coaching are also available.