Built by Adversity. Driven by Purpose. Committed to Legacy.
Corey “Tru” Troupe helps individuals and families build, protect, and preserve their wealth through financial education, life insurance, retirement planning, entrepreneurship, and the CountUp Everyday Lifestyle.
Corey “Tru” Troupe helps individuals and families build, protect, and preserve wealth — through education, insurance, and the CountUp Everyday Lifestyle.
Where would you like to start?
Everyone arrives here for a different reason. Pick the one closest to yours.
Protect My Family
Life insurance built around your family’s real needs — income replacement, mortgage protection, and living benefits.
Explore protection → 02Prepare for Retirement
Annuities, rollover education, and income strategies designed to hold up through retirement — not just to it.
Explore retirement → 03Join the Insurance Team
Licensing support, mentorship, and a leadership path for licensed and aspiring agents.
See the opportunity → 04Shop Books & Merchandise
Caira’s Adventures children’s financial literacy books and CUE Lifestyle Apparel.
Visit the shop → 05Explore Think CUE
Trading education, fitness, accountability, and personal development — built on discipline, not shortcuts.
Join the community → 06Book Tru to Speak
Financial literacy and legacy-building talks for schools, churches, nonprofits, and businesses.
Book an event → 07Grow My Brand
Custom printing, apparel, and branded materials through Tru Lou Customz.
Bring your brand to life →From St. Louis to Houston — turning adversity into a mission.
Corey “Tru” Troupe is a multi-state licensed life insurance and annuity specialist, Certified Wealth Educator, published author, day trader, entrepreneur, and mentor. His work is rooted in a simple idea: the families most often left unprotected are the ones who need protection most.
Through insurance, financial education, mentorship, books, and career opportunities, he equips others with practical strategies to improve their lives — and CountUp every day.
Corey with his family — the reason legacy isn’t just a word on this page.
Protection and planning built around your life.
Personalized reviews and solutions for families, federal employees, and business owners — no cookie-cutter policies.
Life Insurance & Family Protection
Term, whole life, indexed universal life, final expense, mortgage protection, and living benefits.
Retirement & Annuity Solutions
Fixed indexed annuities, retirement-income strategies, and 401(k), 403(b) or TSP rollover education.
Federal Employee Benefits
FEGLI, FERS, and TSP education with personalized reviews and supplemental protection options.
I’ve been the family without a plan. That’s why I build them now.
Corey lost everything twice — once to a market, once to a storm. Both times he rebuilt. That experience is why every policy starts with a conversation about your life, not a pitch about a product.
Licensing information is provided for consumer verification. License status may be confirmed through the applicable state Department of Insurance. Product availability and carrier appointments vary by state.
What clients are saying.
Thank you so much for all your help today. I have been looking for life insurance for 3 years I am so glad my mom referred me to you! Your knowledge and professionalism made it easy for me to get life insurance in no time and very affordable I might add.
Mr Corey Troupe was my agent, professional. I’m very satisfied in the decision making of the life insurance purchased with him. His knowledge, and understanding of insurance, companies, coverage, rates outstanding.
The agent Corey Troupe was caring and handled everything professional. I hung up the phone feeling so relieved.
Bring Tru to your school, church, or organization.
Corey speaks on financial literacy, legacy-building, and turning adversity into opportunity — for schools, nonprofits, churches, businesses, conferences, and podcasts.
Ready to take the next step?
Whether you’re protecting a family, planning for retirement, or building a career — the first conversation is free and there’s no obligation.